Who Owns the Color “Gold”? Fielding the Case ofRawlings Sporting Goods Company vs. Wilson Sporting Goods Company
نویسندگان
چکیده
منابع مشابه
Impact of Electronic Commerce on the Sporting Goods Market
With the ever-growing popularization and application of the Internet, the growing popularity of online shopping and e-commerce has made great progress, and the scope of future development is unlimited. The current rapid development of e-commerce has accurately grasped the current situation and future trends may also help in avoiding the obstacles in further promotion of the steady development o...
متن کاملThe Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
متن کاملIdentification of internal and external factors affecting the development of sporting goods export
This research is done with the aim of recognizing internal and external factors which are influential on exporting sportive commodities and the expansion of this export activity. From methodological point of view, this research is practical and descriptive-measureable. To recognize influential items on export expansion, a qualitative-quantitative method is used. In qualitative method, profound ...
متن کاملDesigning a Model to Measure the Effective Factors of Information Systems in the Marketing of Sporting Goods
The aim of the present study was to analyze the effect of information systems on sporting goods marketing based on the mix model. 440 students who had sport insurance were selected as the sample. A researcher-made questionnaire with 27 items was used; eventually, 23 items (mixed price 6 items, product 6 items, advertising 4 items, and distribution 7 items) were selected after its construct rel...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Legal Aspects of Sport
سال: 2014
ISSN: 1072-0316,2325-2162
DOI: 10.1123/jlas.2013-0007